Comments on: Reasons To Implement CRM

By: Intelestream Inc

Intelestream Inc — Fri, 23 Jul 2010 23:19:06 +0000

Once you make the decision to implement, be sure your team is prepared for adoption. 100% usability is possible if you plan for it. Find out more in the whitepaper CRM User Adoption at Intelestream web page, whitepaper section.

By: Gloria Rubaine

Gloria Rubaine — Tue, 16 Dec 2008 14:50:06 +0000

A lot of CRM programs are geared only to sales people in an organization, who are basically interested and driven by their next sale in order to keep their job. This leads to impatience and frustration with programs with too many fields and results in a basic lack of co-operation and dismissal of the program by the Sales staff. Sales is not always easy and CRM data input is also seen as too time consuming, when customer proposals, research and trouble shooting are looming over one’s head. Executives and CRM implementation managers become rather fierce in getting acceptance and co-operation using threats and non-compliance penalties such as holding back commissions, etc., and this also adds to failure. The sales person ultimately fills in about 10 fields with relevant information and if they are forced to fill many more, just puts in garbage. After all, the psychology of a sales person is to keep as many customers close to their chest.. You will also find that in many companies the Department heads and desk /operations people have limited access or do not know how to use the CRM and these are the people who work with the customers on a day to day basis. This has been a typical experience working for many years with some of the largest worldwide logistics companies.

By: Jeff

Jeff — Thu, 11 Sep 2008 22:46:21 +0000

I believe that it is 100% effective if there is 100% commitment. How can a you adopt something, expect it to succeed when it is only being used on 60-70% basis. Crap in, crap out. To many individuals do not realize the importance beyond their cubicle. The data is of no value to them, they live in the short term and are too concerned that it has too many fields to populate, takes too long, etc. Upper individuals within a company can appreciate the value and understanding of data.

By: Scott

Scott — Tue, 12 Feb 2008 13:39:19 +0000

Sounds like your CRM company is looking at the big picture which goes beyond the success of the sale and into the success of the implementation. It’s been too easy for CRM failures to fall at the feet of the companies who bought it and the Vendor Partners who implemented it.

I agree–totally–that a CRM project MUST HAVE a key person leading it with the horsepower that comes from either them being a top exec or having the direct and public support of a top exec.

By: Joel

Joel — Tue, 12 Feb 2008 00:10:44 +0000

Even though I work for a costly w.e.b.CRM company, I like that we visit with dealers to make sure their processes are in place and going smoothly on a quarterly program. (of coarse at an additional cost)

All CRM software needs a key person to lead the process with backing from the top down. If you cannot get support from the top, to management, to sales, to sales people then you have a good chance of failure.

By: Jaishree

Jaishree — Fri, 01 Feb 2008 11:53:25 +0000

there are many CRM related project on web. but for a institute that is in a City not in multi city for that there is no ideas or project work.

By: Bill Wallace

Bill Wallace — Sat, 12 Jan 2008 09:00:45 +0000

Totally agree Scott. CRM always sounds like a good idea at the time, until implementation starts. Then the only people smiling are the vendors!