Reasons To Implement CRM
January 10, 2008
Yesterday, I was asked by a business owner why a company should implement CRM.
The question itself is a good one, unfortunately it’s coming much too late for the business owner asking it; he had already bought a package and was knee deep into implementing it! And it was just dawning on him that they were aimless. What seemed like a good and exciting idea a few months ago has given way to wondering “what the hell am I doing here?”
Unfortunately, this scenario plays itself out far too often.
It all goes back to starting off on the right foot. This is exactly the reason I wrote CRM Street Smarts for the Busy Executive - How to get your CRM project started on the right foot.
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4 Responses to “Reasons To Implement CRM”
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Totally agree Scott. CRM always sounds like a good idea at the time, until implementation starts. Then the only people smiling are the vendors!
there are many CRM related project on web. but for a institute that is in a City not in multi city for that there is no ideas or project work.
Even though I work for a costly w.e.b.CRM company, I like that we visit with dealers to make sure their processes are in place and going smoothly on a quarterly program. (of coarse at an additional cost)
All CRM software needs a key person to lead the process with backing from the top down. If you cannot get support from the top, to management, to sales, to sales people then you have a good chance of failure.
Sounds like your CRM company is looking at the big picture which goes beyond the success of the sale and into the success of the implementation. It’s been too easy for CRM failures to fall at the feet of the companies who bought it and the Vendor Partners who implemented it.
I agree–totally–that a CRM project MUST HAVE a key person leading it with the horsepower that comes from either them being a top exec or having the direct and public support of a top exec.