Small Business Customer Relationship Management

Reasons To Implement CRM

January 10, 2008

Yesterday, I was asked by a business owner why a company should implement CRM.

The question itself is a good one, unfortunately it’s coming much too late for the business owner asking it; he had already bought a package and was knee deep into implementing it! And it was just dawning on him that they were¬†aimless.¬†What seemed like a good and exciting idea a few months ago has given way to wondering “what the hell am I doing here?”

Unfortunately, this scenario plays itself out far too often.

It all goes back to starting off on the right foot. This is exactly the reason I wrote CRM Street Smarts for the Busy Executive – How to get your CRM project started on the right foot.

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