January 10, 2008
Yesterday, I was asked by a business owner why a company should implement CRM.
The question itself is a good one, unfortunately it’s coming much too late for the business owner asking it; he had already bought a package and was knee deep into implementing it! And it was just dawning on him that they were aimless. What seemed like a good and exciting idea a few months ago has given way to wondering “what the hell am I doing here?”
Unfortunately, this scenario plays itself out far too often.
It all goes back to starting off on the right foot. This is exactly the reason I wrote CRM Street Smarts for the Busy Executive – How to get your CRM project started on the right foot.