Small Business Customer Relationship Management

Why CRM Projects Fail To Deliver On The Promise

January 10, 2008

Frustrated With Project FailureFrustrated With Project Failure

CRM software project failure Why do companies spend the time and money to implement a Customer Relationship Management system? The reasons vary, but near the top of the list you’ll almost always find:

  1. Generate more sales.
  2. Get control of their contacts with a central database.
  3. Reduce operating inefficiencies and costs.

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