Small Business Customer Relationship Management

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Why CRM Projects Fail To Deliver On The Promise

Frustrated With Project FailureFrustrated With Project Failure

CRM software project failure Why do companies spend the time and money to implement a Customer Relationship Management system? The reasons vary, but near the top of the list you’ll almost always find:

  1. Generate more sales.
  2. Get control of their contacts with a central database.
  3. Reduce operating inefficiencies and costs.

Read more »

ACT! vs GoldMine

ACT! vs GoldMine: What You Need To Know To Choose The Best One

CRM Software Comparison which is best?For some reason, one of the most asked questions of me is “which is better: ACT! or GoldMine?”

Sometimes, they ask about Maximizer or SalesLogix, but ACT! and GoldMine are currently the two main ones I get asked about for software comparisons.

I remember when I was a Consultant, selling CRM software, I used to wait for the head-to-head product comparisons from the CRM manufacturer. Why? Because it’s what my prospects kept asking for! And I wasn’t alone…this kind of product matrix or comparison chart was probably the most asked for marketing document from the Reseller community.

But they weren’t head-to-head comparisons at all. It wasn’t competitive intelligence. After a while I came to understand that these charts were thinly veiled marketing hype posing as “competitive intelligence” and were very biased and, in my opinion, deviously skewed. (A careful reading will reveal that the features or functions have been worded in such a way as to give one CRM package a better rating or score). Read more »

Tradeshow Tips



CRM Software

Deciding on the Best CRM Software For Your Business

After you’ve had a couple presentations from CRM software vendors, it’s time for your selection team to convene and compare notes. Save discussions on... Read more »

February 26, 2008 | 7 Comments


CRM Project Management

Why CRM Projects Fail To Deliver On The Promise

Why do companies spend the time and money to implement a Customer Relationship Management system? The reasons vary, but near the top of the list you’ll almost... Read more »

January 10, 2008 | 6 Comments


User Adoption of CRM

Reasons To Implement CRM

Yesterday, I was asked by a business owner why a company should implement CRM. The question itself is a good one, unfortunately it’s coming much too late for... Read more »

January 10, 2008 | 7 Comments


CRM Strategy

Research CRM Software Choices

The first step in choosing a technology is to research what’s out there—to get familiar with the lay of the CRM land. The goal of this stage is to narrow the... Read more »

January 28, 2008 | 6 Comments


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